2016 RESULTS

STAR AWARDS RESULTS 2016

DEVELOPMENT CATEGORY

Star Marketing Student
Sophie Brown, Stirling University

Star Creative Student
Charlie Law, Edinburgh College

Rising Agency Star
Cassie Duncan, Multiply

Rising Marketing Star
Dale Smith, Peter Vardy

Rising Creative Star
Dave King, StudioLR

STRATEGIC CATEGORY

Brand Development
Story – Ardbeg’s Ultimate Mission! – GOLD
The Union & Skyscanner – Engineering without borders – SILVER
Jones Knowles Ritchie & Whyte & Mackay – Jura 1984 Vintage – BRONZE

International Marketing
Pilot Fish Media – How we used Facebook to Make the Famous Grouse Famous in Africa – GOLD
The Leith Agency & The Famous Grouse – Famous For A Reason – SILVER
Story – Quartermile go above and beyond in Asia – BRONZE

Integrated Marketing
The Union & The Scottish Government – Hide and Leek – GOLD
BD Network & Wire Media – Jura Tastival 2015 – SILVER
Bright Signals, Tennent’s, Something Something, Wire Media & Republic of Media – Wellpark – BRONZE

Marketing Planning – Resources, Research & Insights
The Scottish Government – Lung Cancer – GOLD
The Leith Agency & The Scottish Government – No Knives Better Lives – SILVER
The Union & Skills Development Scotland – Building a Digital World – BRONZE

Digital Strategy
Story & The Scottish Government – Organ Donation Scotland – GOLD
The Leith Agency & The Famous Grouse – Making The Grouse Brand Famous Online – SILVER
Primate – Transforming Waterstons – BRONZE

COMMUNICATION CATEGORY

Advertising
Bright Signals, Something Something, Wire Media & Tennent’s Lager – Wellpark – GOLD
Story & NHS Scotland – Healthier, smoke free places – SILVER
The Leith Agency & The Scottish Government – Country Roads – BRONZE

Design
Tayburn & Black Wolf Brewery – Putting a Wolf in Distinguishing Clothing – GOLD
Frame & Celtic – Keeping the legend Alive – SILVER
Frame – Bringing the intu brand to life in centre – BRONZE

Digital Communication
Bright Signals & Tennent’s – Tennent’s Lager Digital 2015 – GOLD
The Gate Interactive & The Scottish Government – PlayTalkRead – SILVER
Mary’s Meals & Whitespace – A simple solution to online donations – BRONZE

Event Marketing
Story & Stoats – The Stoats Loony Dook – GOLD
Leith Links & RBS – Pedal Yourself Proud – SILVER
Royal Highland Show – It’s Moo-Hoosive – BRONZE

Media
Republic of Media & Tennent’s – Welcome to Wellpark! – GOLD
The Lane Agency & Graham’s The Family Dairy – Churning up the Scottish Dairy industry – SILVER
Seafish & Carat – Championing Omega 3 Awareness – BRONZE

PR
Frame & Social Bite – Around the World in 15 Minutes – GOLD
Wire Media & Tennent’s – Tennent’s Lager: Share a pint – SILVER
Wire Media – Mackie’s: Sweetest Job in the World – BRONZE

Sponsorship
Material_UK & SSE – Sponsorship: SSE Hydro & Arena Wembley – GOLD
Material_UK & SSE – SSE Next Generation – SILVER
Material_UK, Bright Signals, Wire Media, Multiply, Something Something & D8 & Tennent’s – T in the Park – BRONZE

SECTOR CATEGORY

Cause Related and Charity
See Me – The Power of ‘Are You Okay?’ – GOLD
The Union & The Royal College of Surgeons of Edinburgh – Telling the bloody Truth – SILVER
Whitespace & Mary’s Meals – A simple solution to online donations – BRONZE

Financial & Professional Services
Leith Links & RBS – Pedal Yourself Proud – GOLD
Carat Edinburgh & YourLegalFriend – Aren’t you Just Ambulance Chasers – SILVER
Tangible & Alliance Trust Investments – Big Sense in Sustainability – BRONZE

Food & Drink
Tayburn & Princes Food and Drink Ltd – Enjoy the Taste of Success – GOLD
Wire Media & Tennent’s – Tennent’s Lager: Share a pint – SILVER
Tayburn & Black Wolf Brewery – Putting a Wolf in Distinguishing Clothing – BRONZE

Public Sector
The Scottish Government – Lung Cancer – GOLD
Story & The Scottish Government – Organ Donation Scotland – SILVER
The Union & Skills Development Scotland – Building a digital world – BRONZE

Tourism, Leisure & Sport
Front Page – Glasgow Life: World Gymnastics 2015 – GOLD
The Union & The Royal College of Surgeons of Edinburgh – Telling the bloody truth – SILVER
RAPP Edinburgh & Historic Scotland  – #bestdaysever – BRONZE

Retail
Frame & intu – A playful campaign with serious results – GOLD
The Union & Len Lothian Ltd – Storage Wars – SILVER
Story & VELUX GBI – New Phased Strategy – BRONZE

CHAMPIONS CATEGORY

Pioneering Spirit Awards
Lucky Iron Fish – University of Guelph, Cambodia

Chairman’s Award for First Time Entrant (Agency)
Front Page

Chairman’s Award for First Time Entrant (Client)
Social Bite

Chairman’s Award for SME (Agency)
Something Something

Chairman’s Award for SME (Client)
Len Lothian

Star Agency of the Year
The Leith Agency

Star Marketing Team of the Year
The Scottish Government

Agency Star of the Year
Sarah Rowe, The Union

Marketing Star of the Year
Carol Graham, Graham’s The Family Dairy

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

Star Awards Sponsors and Supporters